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中澳自贸协定利好澳洲进口葡萄酒

China and Australia FTA Good for Wine Import

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核心提示:大家普遍认为澳洲葡萄酒价格合理,性价比高,适合大众日常饮用。实际上,澳洲高端葡萄酒也是很受欢迎的,如奔富酒庄的389、407等。
 2014-9-12
受“限制三公消费”影响极大的进口葡萄酒今年出现了量价齐跌现象,不过,伴随着中澳自贸协定的出现,澳洲葡萄酒将握有杀出重围异军突起的绝好机遇。
据上海海关统计,今年前5个月,上海海关关区进口葡萄酒4575.9万升,较去年同期减少11.9%;进口平均价格为每升49元,同比下跌13.9%,“量减价跌”态势较为明显。
红酒1
海关专家分析认为,今年以来上海关区葡萄酒进口“量减价跌”主要有三个原因:一是国内消费需求减弱致使进口商库存高企,持续大规模进口动力不足;二是国内消费者开始注重理性消费,受欢迎的中低端葡萄酒拉低了进口整体价位;三是电商平台蓬勃兴起,以往进口葡萄酒价格虚高状况得到一定遏制。
来自海外的信息也验证着这种市场变化,日前,澳大利亚Food Magazine报道称,因销售额及销售量双双下跌,西澳葡萄酒产业正重新评估对华出口的策略。数据显示,上财年西澳对华出口葡萄酒的数量锐减了25%,销售额则从4160万澳元(约合人民币2.38亿元)骤降20%至3340万澳元。西澳葡萄酒产业协会(Wine Industry Association of WA)的CEO约根森(Larry Jorgensen)表示,中国反腐政策的推行是主要影响因素。
不过,澳洲进口葡萄酒的市场转机或许已近在眼前了。访问澳大利亚的中国外交部部长王毅日前表示,中澳两国就战略伙伴定位和贸易投资合作新蓝图等达成共识,双方愿意加紧推进中澳自贸协定的谈判,预期将在年内签订。
中澳自贸协定被认为很可能将赋予包括葡萄酒在内的澳洲进口商品更优惠的关税政策,这将令澳洲进口葡萄酒在竞争激烈的国内进口葡萄酒市场上拥有更大的价格优势,从而趁酒业调整期抢占更多的市场份额。 据了解,澳洲葡萄酒的主要市场还是在英国,但中国很有可能成为澳洲葡萄酒的第二个战场。
红酒2
在中国,澳洲葡萄酒被大众所青睐的零售价格区间在100 300元左右。近年来,澳洲葡萄酒在中国市场是一个持续上升的趋势。经分析,在我国中低端的日常型葡萄酒将会成为日后大幅度增长的主力,恰巧,澳洲很大一部分葡萄酒都处于这一价格区间。 奔富酒庄客户市场经理桂女士告诉记者,从市场份额划分,澳洲葡萄酒排名第二。
大家普遍认为澳洲葡萄酒价格合理,性价比高,适合大众日常饮用。实际上,澳洲高端葡萄酒也是很受欢迎的,如奔富酒庄的389、407等。(由中国进出口网转载自南方日报)
红酒3
Sept. 12, 2014
Influenced by the "Restricted Excellencies Spending", the amount and prices of imported wine decreased this year. However, with the emergence of China and Australia FTA, Australian wine will facing a great opportunities to expand exports to China.
According to Shanghai Customs statistics, during the first five months of this year, 45,759,000 liters wines were imported through Shanghai Customs, an decrease of 11.9% compared with that of last year; average price was per liter of 49 yuan, down 13.9%, which indicated a decreased amount and price obvirously.
Customs Experts believed that there are three main reasons for the phonomenon this year: first, domestic consumer demand was weakened resulting in high inventory importer, and continued large-scale import was not inspurred. Second, domestic consumers are starting to pay attention to rational consumption, the popular low-end wine makes the overall price of imports decreased. Third, electronic business platform mushroomed. Therefore, the artificial high prices of imported wines was under control to some extent.
Information from overseas also verified these market changes. A few days ago, the Australian Food Magazine reported that, due to sales and sales both fell, WA wine industry is now changing its exports strategy to China. Data show that in the previous fiscal year the number of WA wine exports to China dropped by 25%, and sales plunged 20 percent from 41.6 million Australian dollars (about 238 million yuan) to 33.4 million Australian dollars. CEO Jorgensen (Larry Jorgensen) of Wine Industry Association of WA said that the implementation of China's anti-corruption policy is a major factor to cause the sales decline.
However, market of imported wine from Australia is improved now. Wang Yi, Chinese Foreign Minister who visited Australia a few days before said recently China and Australia reached a consensus on the strategic partnership and a new blueprint for trade and investment cooperation, and the two sides are willing to step up to promote the Sino-Australian FTA negotiations, the agreement of which is expected to be signed during the year.
China-Australia FTA is considered most likely to give Australian exporters including wine exporters more favorable tariff policy, which would give imported wine from Australia a greater advantage in the highly competitive domestic and imported wine market, so that Australian exporters are able to seize more market share during the wine adjustment period. It is reported that the major market of Australian wine is still in the UK, but China is likely to become the second Australian wine market.
In China, the retail price range of the Australian wine favored by the public is around 100,300 yuan. In recent years, the market of Australian wine in China is a expanding. The analysis shows that, in our everyday low-end wines will go through a substantial growth in the future since a large part of Australian wine are in this price range. Penfolds Winery Customer Marketing Manager Ms. Gui told reporters, from a divided market share, the share of Australian wine ranks the second.
It is widely believed Australian wines are with reasonable prices and good taste, suitable for everyday drinking. In fact, Australina high-end wines are also very popular, such as Penfolds Winery 389, 407 series and so on.  (Translated by www.cupLtd.com

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